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To establish predictable and scalable growth for your product, developing a robust go-to-market plan is essential, especially if you're generating revenue but not yet seeing consistent returns on investment. Insights gained from working with successful go-to-market leaders and experiences at ToutApp and Marketo highlight the importance of a strategic approach. In this video, the presenter plans to guide viewers through the process of creating an effective go-to-market plan using a six-step framework. The aim is to equip SaaS founders with the necessary tools to navigate the complexities of scaling their businesses successfully.