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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction when selling a project through a proposal. He highlights that decision-makers are influenced by relationships and communication rather than just the proposal document itself. To enhance the chances of funding, project sponsors and champions should actively engage with decision-makers, lobbying for their project. These interactions provide opportunities to refine the proposal based on feedback and better understand the decision-makers' needs and priorities. Dean advises that success in securing project resources relies heavily on effective communication and advocacy efforts alongside the formal proposal.