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A press release is a key tool in public relations, used to announce events, report successful program completions, promote survey results, or provide updates on ongoing events. Effective press releases contain newsworthy information and must adhere to journalistic standards, emphasizing public interest while being accurate, precise, simple, and clear. They should be well-structured and brief, ideally limited to 30 lines or one page, with shorter releases often preferred. Additional information can be included as an annex rather than within the main text, ensuring that the press release is concise and timely to meet the rapid pace of journalistic work.
