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Proposals are crucial for attracting more photography clients, as detailed in this video tutorial. It provides a step-by-step guide on creating a proposal and contract, using a proven template that helped acquire over 50 product photography clients during the pandemic. The approach applies to all service-based businesses, emphasizing that without a contract, there’s no project or agreement. A proposal formalizes discussions with the client, turning verbal commitments into signed contracts. This video highlights the importance of proposals in the sales process, noting that a signature is essential to secure a deal, despite previous client enthusiasm for projects.