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Writing engineering proposals can be challenging, as engineering education typically focuses on calculations rather than proposal writing. However, for consulting engineers, mastering proposal writing is essential for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares insights aimed at helping engineers enhance their proposal writing skills. He introduces what he refers to as the "million dollar question," which is a critical internal question to consider while working on proposals. This question is designed to guide engineers in crafting more compelling proposals that can significantly improve their chances of securing contracts.