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Writing engineering proposals is challenging, as engineers typically receive little training in proposal writing during their education, focusing instead on engineering calculations. Consulting engineers, however, need to excel at proposals to advance their careers. In this engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on proposal writing. He introduces a critical internal question, referred to as the "million dollar question," designed to enhance proposal effectiveness and increase the chances of securing contracts. This question serves as a key strategy for engineers looking to improve their proposal submissions.
