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is search traffic rising or is search traffic dropping for your industry how would you know hi everybody im john linkin with ignite visibility and today im going to tell you six ways you can find out if market demand is going up or market demand is going down based off of search volume lets go ahead and dive into it before you get started make sure to click the notification bell and make sure to subscribe so you can get more videos like this in the future okay so this is an exercise that ive done quite a bit over the last decade or so and whats really exciting is that theres more and more advanced tools coming out every single day for this and its something that i really believe is important for the future of digital marketing so how do you know especially in this current landscape if search traffic is actually going up or down for a category of keywords potentially an industry potentially yourself versus competitors how would you figure that out well im gonna walk you through