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all right everyone thank you so much for joining industrial marketing live again today um we are super excited to jump in and before i do ill do my usual housekeeping uh for any of the new folks that weve got a few new names and faces um industrial marketing live is a unique space uh its a webinar but its also a workshop its a place where we welcome videos we welcome you to be unmuted we welcome you to jump in ask questions the chat is always a fun place separate conversations can go on there it doesnt offend us at all so no worries there but please do ask questions along the way today were going to be talking about conversion rate optimization and its going to be a great conversation but before we jump in um i do also want to just remind you that you can keep the conversation going with us on slack weve got a community now there so if you have not yet joined the industrial marketing live slack channel and you want to just put a little note in the chat uh say i want in uh rai