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To create effective business proposals and drive sales growth, the tutorial focuses on using a custom client portal integrated into your website, along with a downloadable contract. The speaker emphasizes the importance of proposals as a connection between marketing and sales. They demonstrate this process using website builders like Wix and Squarespace, specifically showcasing their own site built on Squarespace. The speaker highlights the ability to add custom pages, demonstrating with an example of a recently sent proposal that includes a custom video and a floor plan designed by an architect, underscoring the personalization aspect of creating proposals.