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In this video, Salvador Brakeman discusses strategies for nonprofit organizations to effectively raise funds through crowdfunding campaigns. He emphasizes the importance of understanding the psychological factors that drive charitable giving. Brakeman refers to a scientific study on charity donations, exploring what motivates individuals to contribute financially. He suggests that knowing these motivations can help nonprofits connect with supporters, encouraging them not only to donate but also to become advocates for the cause. The video aims to provide actionable insights for charities looking to enhance their fundraising efforts and engage potential donors effectively.