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SPEAKER: Hello. Lets imagine that a potential customer uses a search Engine to solve their problem. If youre a business that provides a solution, youd want to get found in the search results, right? A really important aspect of digital marketing is getting your website found in search engines. In the following lessons, youll learn more about how to make that happen. Ill introduce you to how the Google search engine works and how it determines website rankings. Ill explain to you in the structure of the search engine results pages also called SERPs. Then Ill introduce you to search engine optimization also called SEO. Now, this is the practice of getting a website found in a search engine results page. Ill discuss the pre=steps to take before you start to consider SEO and then for your first steps which include keyword research and organizing a website structure. Personally, I love working on SEO. The thing is, I can say it has been my greatest marketing tool for my brand, but