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Many book marketing packages include a press release for book launches, featuring a headline, quote, and book details. While seeking media attention for a launch is appealing, the effectiveness of a press release for authors is questioned. This video, presented by Julie the Book Broad from Book Launchers, aims to clarify the role of press releases in book marketing. Book Launchers assists authors in writing, publishing, and promoting nonfiction books, ensuring they retain all rights and royalties. Although press releases were essential for media attention in the 1990s, their relevance and utility for modern authors require examination.