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In this video, Jordan Steen, known as the Serial Entrepreneur, outlines the process for creating a client proposal. He emphasizes the importance of detailing services and costs to secure a deal. The tutorial offers a step-by-step guide on what to include in a proposal to effectively attract and inform potential clients. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future videos, training, templates, and additional content. The video promises practical insights and an actual example to illustrate the proposal creation process.