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whats up ladies and gentlemen welcome to todays edition of free tool friday i am your humble but oftentimes overly energetic host and we are going to be discussing one of the most talked about topics in the accounting industry today and that is how to price your services profitably and efficiently make sure your clients get exactly what they need but also can recognize the value that you are bringing into those relationships and engagements but before i do that im gonna im gonna rant a little bit i dont like to rant but as kanye says its really more of a symphony of ideas good way of thinking about branding in the future im not a big kanye fan but anyway point is there is a reason that your services are not valued the way they should be and its a pretty obvious reason but not a lot of people can see it and a lot of the other thought leaders out there i love them i love all the other thought leaders out there the pricing experts all the other marketing coaches i love all of you