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This brief video tutorial covers the process of sales forecasting within business planning. Sales forecasts estimate the quantity of products a business expects to sell, allowing them to calculate sales revenue by multiplying the selling price of each product. This revenue information is essential for determining forecasted profits or losses when paired with costs, as profit is typically the main objective for businesses. Additionally, sales forecasting aids in cash flow forecasting, making it a critical component of business planning and financial strategies. The tutorial emphasizes the importance of accurately predicting sales to ensure effective financial management.