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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. He explains the importance of outlining services and costs to persuade clients. The step-by-step process includes key elements to incorporate into the proposal to effectively land deals. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe to his channel for future videos, free trainings, templates, and proposals. He prepares to share an actual proposal example as part of the tutorial.