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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, detailing the services offered and associated costs. The tutorial outlines the essential components to include in the proposal to increase the chances of securing the deal. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe to his channel for future content, including free training, templates, and proposals. The video will also provide a visual demonstration on the screen to aid in the proposal creation process.