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In this video, Tristan shares how to write an effective web design proposal, highlighting the importance of a well-structured and visually appealing document. He presents his own successful proposal example, which has helped him secure multiple businesses over the years. Tristan emphasizes that a good proposal should include all essential information relevant to the client. He offers viewers the opportunity to download a template of his proposal via a link in the description, encouraging them to use it for their own web design pitches. This proposal has been instrumental for him in approximately 90% of his pitching efforts.