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In this video, Maggie Nolan of Living Radiant Photography shares her experiences and insights gained over seven years as a business owner. She humorously discusses the time wasted on sending emails, sample galleries, and blog posts, only to find potential clients unable to afford her services. To streamline this process, she introduces three essential email templates that have significantly improved her workflow in wedding photography. The first template, "qualifying the client," is designed to help photographers assess client budgets early in the inquiry stage, ensuring effective communication and saving time in the sales process.