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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing necessary inclusions and strategies to secure the deal. He emphasizes the importance of outlining services and costs in the proposal. The channel focuses on topics related to starting a marketing agency, building a personal brand, and launching online businesses. Viewers are encouraged to subscribe for updates on future content, including free trainings and templates. The tutorial promises a step-by-step guide to putting together an effective proposal.