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Carolyn Gibbs discusses redesigning the Annunciation House's website to help increase the number of immigrants served, as well as boosts in donations and volunteers. After an in-depth interview with the leadership team, she identifies three main objectives for the organization. To achieve the goal of tripling the immigrants served, it's essential to enhance the website to attract more volunteers and donors. Gibbs highlights that the elderly demographic, particularly those aged 60 to 67, constitutes 35% of the population and has the highest volunteer rates. In contrast, the lowest rates are found among 20 to 24-year-olds. The website redesign will therefore focus on appealing to the elderly demographic.