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Carolyn Gibbs discusses the redesign of the Annunciation House website to better serve its three main objectives: tripling the number of immigrants served, and consequently, increasing donations and volunteers. During an in-depth interview with the leadership team, it was identified that a tailored website can significantly contribute to these goals. Gibbs highlights the importance of customizing the website for the target audience, noting that statistics from the U.S. Bureau of Labor indicate that individuals aged 60 to 67 are the most likely to volunteer, comprising 35% of the population, while volunteer rates are lowest among those aged 20 to 24. Based on this information, the website will be designed with the elderly demographic in mind.