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Christine from Portable Entrepreneur emphasizes the importance of adding recurring revenue to businesses, particularly for web design services, which typically consist of one-off projects. She suggests that offering website maintenance services is an effective way to create a steady income stream. Christine highlights the need to define valuable elements to include in maintenance packages, making them easier to sell. Believing in the value of the services offered can enhance sales efforts and help potential clients recognize worth. A key benefit of website maintenance is the predictable income it generates, allowing business owners to rely on a stable financial foundation.