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Creating an affiliate program agreement is essential for any affiliate program, serving as a foundational document outlining the rules and policies governing the relationship between a brand and its affiliates. This agreement, also known as an operating agreement, terms and conditions, or contract, details how the affiliate program operates. It includes broad policies, such as payment and promotional policies, alongside more specific ones like attribution and self-referral policies, which dictate whether affiliates can place orders through their own links. Overall, this agreement ensures clarity and sets expectations for both the brand and its affiliates.
