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In this tutorial, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a compelling proposal for potential clients. He emphasizes the importance of detailing services and costs in the proposal to secure deals successfully. The video covers a step-by-step approach to assembling the proposal and offers insights on its essential components. Jordan also highlights the overall focus of his channel on marketing agencies, personal branding, and online business development, encouraging viewers to subscribe for more resources, including free content and templates. The tutorial promises practical demonstrations to help viewers craft effective proposals.