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The most common question I receive is about payment structures in contracts. A crucial aspect often overlooked is not just the total charge, but how payments are divided. Many clients prefer not to pay everything upfront, especially if it's their first time. I use the 50/25/25 rule, which works well. This means I require a 50% non-refundable deposit upfront to cover pre-production and most of the production costs. Then, I charge an additional 25% when delivering the first round of edits—typically with a watermark, as the final payment hasn't been received yet. The remaining 25% is collected upon project completion.
