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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of interpersonal communication in selling a project proposal. He notes that decision-makers are unlikely to approve a project based solely on a proposal document without prior engagement. Thus, it's crucial for you, your project sponsors, and advocates to actively communicate with decision-makers to build support for the project. Dean advises utilizing these interactions to refine your understanding of their priorities and concerns, thereby increasing the likelihood of your project receiving funding and resources. Overall, effective lobbying and personal connections are key components in securing project approval.