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Project proposals are essential in freelance workflows as they provide clarity to clients regarding pricing, inclusions, exclusions, deliverables, and timelines. Simply sending a price is inadequate; it's crucial to articulate the details of the project. In this video, designer Alex emphasizes the importance of project proposals and outlines what will be discussed. He introduces his membership, which offers access to various resources, including courses, digital products, a private Facebook group, practice files for his tutorials, and live streams. Additionally, he references a resource from Creative Market on writing design proposals.