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Monica Talley, a director in the trademark sector, discusses growing brand market value and generating revenue through trademark licensing. This practice involves a trademark owner allowing a third party to use its trademarks, benefiting both parties. Trademark licensing significantly contributes to brand value and profits, with global retail sales of licensed products exceeding $200 billion annually. It helps brand owners extend awareness to new product categories and quickly enter new geographic markets. Historically, leading trademark licensors have emerged from the entertainment, fashion, and luxury sectors.