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anytime anybody wants to start a business theyre more concerned about the brand the website the logo but one thing that i do want you to be concerned about when you start a business is making sure that the items that you come up with the names the utility patents the concept is trademarked and licensed properly why is that important its the number one asset that you cant replace money cant buy it registering trademarks are important for a number of reasons protective action against the competition a way to generate revenue through a licensing agreement or similar business arrangements it secures rights that your business may need in the future and it also prevents other competitors from infringing on your business