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Morris Turek, a trademark attorney, discusses the process of transferring trademark ownership, known as a trademark assignment. He explains that it is possible to transfer a trademark to another person or entity. For a trademark assignment to be valid, it must include the underlying goodwill associated with the trademark, which refers to the public's recognition of it. Without this goodwill, the transfer may be considered an assignment in gross, leading to a loss of trademark rights. Although a trademark assignment doesn't legally require a written document, having one is strongly recommended to avoid future disputes regarding ownership.