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MARK TRADEMAN, TMIN NEWS ANCHOR: Did your business change its name? Change its entity type? Has the ownership of your trademark changed hands? If so, and you have a live federal trademark application or registration, you must tell the USPTO about these ownership changes. If youre not sure how to go about that, stay tuned. Well let you know what three of the most common types of changes are, how to record these changes with the USPTO, and why its so important to keep your ownership information up-to-date. So, what exactly is an ownership change. Simply put, it involves any modification of the legal entity that owns the trademark application or registration. It might be a simple change, such as a change in the owners name or entity type, or it might be a little more complex, like an assignment through the sale of an entire business. Lets take a look at three of the most common types of changes. Change in name. Here, the owner of the trademark stays th