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In this video, attorney Elizabeth Potts Weinstein guides viewers through the process of filing a trademark application with the United States Patent and Trademark Office (USPTO) via its website, uspto.gov. She assumes that viewers have prepared their trademark application materials and are ready to begin. For those who need assistance in gathering the necessary information, she suggests checking out a specific playlist for guidance. The tutorial starts with navigating to the USPTO website, selecting "Trademarks," and then opting to "Apply Online." The video highlights the initial application form for first-time filers, along with information on additional forms available.