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In this video, Trevor Bragdon from Seven Figure Fundraising discusses the "five sentence thank you letter," a simple yet effective fundraising tactic. Great thank you letters serve two main purposes: thanking the donor for their gift and reminding them of their reason for giving. He highlights common issues with thank you letters, such as lacking personalization and using overly corporate language. To address this, Bragdon introduces a template from their fundraising workshop, which employs the "look back, look down, look forward" storytelling framework. The first sentence is crucial as it expresses gratitude to the donor right away.
