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In this video tutorial, Vanessa Chase-Glestion discusses the steps that occur after a small dollar donor makes an online donation to an organization. She emphasizes the necessity of sending a thank-you email to the donor, highlighting the importance of donor experience in long-term retention. Vanessa shares insights from a compelling thank-you email she received, providing tips for effective donor stewardship. She views donor experience as a crucial component of engagement, encompassing all interactions with the organization following the donation. The tutorial aims to enhance organizations' approaches to expressing gratitude and fostering relationships with their donors.