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Matt introduces a valuable resource designed to assist freelancers in writing better project proposals. He highlights the common challenges freelancers face, such as submitting proposals and receiving no response or losing clients despite significant effort. Matt emphasizes that the quality and effectiveness of a proposal are crucial at the point a client decides whether to hire someone. He notes that many freelancers lack the knowledge to craft successful proposals, often using generic templates that focus too much on legal jargon and fail to highlight project goals. Proposals should be more than contracts; they must effectively communicate value to win projects.