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In this tutorial, the concept of strategic alliances is introduced, highlighting their importance in today's business world. Strategic alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video explores why firms form these alliances, the major types, and provides real-world examples. It notes the increasing trend of businesses entering strategic alliances to bolster their strengths or mitigate weaknesses. The discussion emphasizes the growing role of strategic alliances in implementing corporate strategies in recent decades.
