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Companies across various industries form strategic alliances and partnerships to enhance their resource accumulation and strengthen their competitiveness in both domestic and international markets. A strategic alliance is a formal agreement among companies to collaboratively pursue common objectives, often through contractual agreements without establishing ownership ties. In contrast, joint ventures involve creating a new independent corporate entity that is jointly owned and controlled by the partners. While joint ventures can provide durability, they also carry higher risks than other types of collaborations. Many alliances, unfortunately, do not meet expectations, with estimates suggesting that around 60% may fall short.