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In this video, Chris Bales from the Sponsorship Collective provides a training session focused on creating effective sponsorship proposals. He highlights that while proposals are often misunderstood and underestimated, they are crucial in the sponsorship process. Bales emphasizes the art of crafting a proposal and promises to guide viewers on how to do it effectively. He plans to cover three proposal templates, showcasing best practices for creating impactful pitch decks. Additionally, Bales invites viewers to join their private Facebook group for weekly free training and encourages support by liking, subscribing, and turning on notifications for new content.