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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential components to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any agreement, particularly for sponsorship contracts. Bale highlights that involving legal counsel is crucial for ensuring the agreement is binding and protects the interests of both parties. Additionally, he reiterates that sponsorship is fundamentally a marketing discipline, making it essential to approach these agreements with careful legal consideration. Don't forget to subscribe and enable notifications for future updates.