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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and highlights five essential elements to include in every sponsorship contract. Before proceeding, he emphasizes the importance of consulting a lawyer when drafting any legally binding agreement, particularly for sponsorship contracts. This legal counsel is critical to ensure that all aspects of the agreement are properly addressed. The video also alludes to the marketing discipline of sponsorship, stressing the significance of professional guidance in the sponsorship engagement process. Don't forget to subscribe for more updates!