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In today’s video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and highlights five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any agreement or contract, particularly for sponsorships. Legal guidance is crucial to ensure the agreement's validity and protection for both parties. Bale reiterates the significance of considering sponsorship as a marketing discipline and the need for clear communication with potential sponsors throughout the process. He encourages viewers to subscribe and stay updated on future videos.