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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting with a lawyer before drafting any legally binding agreement, particularly for sponsorship deals. Bale highlights that sponsorship is a marketing discipline and engaging a new sponsor involves careful consideration of the legal aspects. Before diving into specifics, viewers are encouraged to subscribe and click the bell icon for updates on future videos.