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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting with a lawyer before finalizing any agreements, as legal counsel is critical when drafting sponsorship contracts. Chris highlights that sponsorship is primarily a marketing discipline and advises viewers to ensure legal involvement to avoid potential issues. He encourages viewers to subscribe and click the bell icon for updates on future videos.