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To guarantee a million dollars in sales at your salon or medical facility next year, consider utilizing gift certificates. They ensure that customers will return for redemption, positively impacting sales. Whether you sell $10,000, $100,000, or a million, gift certificates provide a reliable means to secure future revenue. However, frustrations with gift certificates often arise from common mistakes. One key point to understand is that a gift certificate does not represent actual income until it is redeemed for a service; only at that moment does it become your revenue. Recognizing this can help in managing and leveraging gift certificates effectively for your business.