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To guarantee a million dollars in sales at your salon or medical facility, utilizing gift certificates can be highly effective. Gift certificates ensure customer return for redemption, which secures those sales, whether it’s ten thousand or a million. However, frustrations often arise due to common mistakes in handling them. The first key point is recognizing that the money from a gift certificate isn’t actual revenue until the customer redeems it for a service. This distinction is crucial for managing finances effectively and capitalizing on the potential of gift certificates in boosting sales.