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if youre working on a letter that you plan to send to your sponsorship prospects in the hopes of later on submitting a proposal and securing some cash for your events or your sponsorship opportunities then youre going to love this video where we talk all things sponsorship letter check it out hi there my name is Chris Bayliss president and CEO of the sponsorship collective and before we dive in make sure you hit the subscribe button and click the bell icon to be notified every time we have a new video so what exactly is a sponsorship letter I like to think of there being two basic frameworks or options for a sponsorship letter the first is really just a cover letter for a sponsorship proposal now were not going to talk a lot about that in this video because we covered at length in all of my blog posts and videos on the sponsorship proposal itself the second type of sponsorship letter is the one that you use when youre having trouble getting through to a prospect in other words you