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In this video, Jordan Steen, also known as the Serial Entrepreneur, guides viewers on how to create a client proposal. He emphasizes that potential clients want to see both the services offered and associated costs. The tutorial details a step-by-step process for putting together an effective proposal to help secure deals. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free trainings and templates. The video promises practical insights for successfully landing client contracts.