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In this video tutorial, Jordan Steen discusses how to create a client proposal that outlines your services and costs. He provides a step-by-step guide on what to include in the proposal to increase your chances of securing the deal. Steen, known as the "serial entrepreneur," focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. He encourages viewers to subscribe and enable notifications for more future content, including free training, templates, and proposals. The tutorial aims to equip viewers with the necessary skills to effectively engage potential clients.