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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a strong project proposal. He emphasizes that successful proposals rely on personal relationships, stating that decision makers are unlikely to consider a proposal in isolation without prior communication. To improve the chances of project funding, Dean advises project managers and sponsors to actively engage with decision makers through lobbying sessions and one-on-one meetings. These interactions should be used to clarify and enhance the project's objectives and to ensure better alignment with the decision makers' expectations.
